MultiBank Group and Khabib Nurmagomedov Announce Joint Venture for Tokenized Sports Platform

By Staff Writer

27th Oct 2025

Brokers

Brokers

• MultiBank Group and Khabib Nurmagomedov form joint venture to build a tokenized sports-fintech ecosystem.
• The Dubai-based company will develop 30 Khabib-branded gyms, plus ventures tied to Gameplan and Eagle FC.
• $MBG Token will drive the ecosystem, aligning with the UAE’s broader digital asset and innovation strategy.

MultiBank Group has announced a new joint venture with former UFC lightweight champion Khabib Nurmagomedov, forming MultiBank Khabib LLC to create a global platform that merges sports with blockchain-powered financial technology.

Headquartered in Dubai, the venture aims to build a regulated, tokenized ecosystem for the sports industry, with ambitions to connect professional athletics to blockchain-based financial products and real-world digital assets.

The partnership combines MultiBank’s background in regulated financial services with Nurmagomedov’s global influence in the world of sports. While specific investment figures and rollout details are yet to be revealed, the initiative plans to expand across multiple international markets.

MultiBank will hold exclusive rights to develop and promote projects under Nurmagomedov’s brand, including the launch of 30 Khabib-branded gyms, as well as ventures under the Gameplan and Eagle FC brands. The project is supported by MultiBank’s existing digital ecosystem and underpinned by its $MBG Token, which is intended to drive its broader portfolio of real-world asset (RWA) initiatives.

Naser Taher, Founder and Chairman of MultiBank Group, commented:

“From the UAE, we are shaping a new blueprint for the business of sport through the regulated tokenization of real-world sports assets (RWSA). Together with Khabib Nurmagomedov, and powered by our ecosystem token, $MBG, we are uniting finance and athletics into a single transparent, technology-driven ecosystem — one built on trust, innovation, and the strength of the MultiBank framework. This initiative proudly aligns with the UAE’s vision of becoming a global hub for digital asset innovation and world-class sports.”

Khabib Nurmagomedov added:

“This partnership with MultiBank Group is built on shared values of strength, respect, and discipline. Together with Multibank, we are building real global opportunities that go beyond sport, empowering athletes, and fans through a regulated and innovative digital ecosystem. This is only the beginning.”

MultiBank Group, founded in 2005, operates across more than 20 jurisdictions and is regulated by authorities in the UAE, Australia, Germany, and other regions.

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