oneZero Adds Former Coinbase Exec Asiff Hirji to Board of Directors

By Staff Writer

01st Oct 2025

Executives

Executives

Main Notes

• Asiff Hirji joins oneZero’s Board of Directors, bringing top-tier fintech leadership.

• Former President of Coinbase and TD Ameritrade, known for scaling major platforms.

• Strengthens oneZero’s push into digital assets and institutional markets.

oneZero, a provider of multi-asset enterprise technology solutions for trade execution, pricing, connectivity and risk management for brokers, banks and buy-side market participants, has announced the appointment of Asiff Hirji to its Board of Directors.

Asiff Hirji is a proven financial technology leader with decades of experience scaling global platforms at the intersection of brokerage, banking and digital assets. He served as President and COO of Coinbase (2017-2019), where he was a key architect in transforming the company during its most significant growth phase – helping scale revenues past $1B, expanding the team nearly fourfold, and raising $300M at an $8B valuation.

Earlier, Asiff played similarly transformative roles as the President of TD Ameritrade (2002-2007) through a period of significant growth in its brokerage business, and as Chairman of the Board at Saxo Bank (2014-2015), a regulated European bank specialising in online trading and investment across global financial markets. He has also held leadership roles as President of MoonPay, President of Figure Technologies, and served on the Advisory Board of Nubank, further reflecting his commitment to innovation and the evolution of digital assets.

“I am excited to join oneZero’s Board, and I look forward to supporting its next phase of growth. After being introduced to oneZero’s management team in 2024, I was impressed by the company’s leadership and momentum in transformative market initiatives both in institutional banking and in the evolving brokerage landscape. I was equally impressed by the company’s keen focus on developing cutting edge products in cooperation with a growing franchise of loyal customers,” commented Asiff.

Andrew Ralich, CEO and Co-Founder of oneZero said,

“Asiff’s track record in scaling innovative fintech platforms, from leading global brokerages to advancing digital asset adoption, makes him an invaluable addition to our Board. We look forward to leveraging his vast experience as we look to take our innovative, product focused model into emerging frontiers within capital markets.”

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