Cboe Hires Ex-Tastytrade JJ Kinahan to Lead Retail Market Expansion

By Staff Writer

01st Nov 2025

Executives

Executives

• Cboe appoints JJ Kinahan as SVP, Head of Retail Expansion and Alternative Investment Products.
• Kinahan will lead a new unit focused on event-based trading, prediction markets, crypto derivatives, and tokenised assets.
• He brings deep retail trading experience, including leadership roles at tastylive, tastytrade, TD Ameritrade, and Charles Schwab.
• The move signals Cboe’s growing focus on retail investors and emerging digital asset markets.

Cboe Global Markets has appointed JJ Kinahan as Senior Vice President, Head of Retail Expansion and Alternative Investment Products, as the exchange group strengthens its push into retail trading and digital finance.

Expanding Cboe’s Reach in Retail and Alternative Investments

In his new role, Kinahan will lead a business unit focused on developing innovative investment products for the retail market. This includes event-based trading, prediction markets, crypto derivatives, and tokenised financial instruments.

He will oversee product strategy, regulatory coordination, and go-to-market plans as Cboe positions itself in the evolving retail investment landscape.

Executives at Cboe see the appointment as a strategic move to capture emerging opportunities in digital and retail-oriented markets. “As our industry undergoes rapid transformation, we see significant opportunity to harness our unique capabilities and accelerate growth in areas where we can lead and differentiate,” said Rob Hocking, Global Head of Derivatives at Cboe.

Cboe CEO Craig Donohue added that Kinahan’s leadership would help the firm “capitalise on emerging opportunities in the retail-oriented digital, crypto, and event markets space.”

Kinahan Brings Deep Experience in Retail Trading Innovation

Kinahan previously served as CEO of IG US Holdings, the parent company of tastylive, tastytrade, tastycrypto, The Small Exchange, and tastyfx. He was also President of tastytrade and formerly held senior roles at TD Ameritrade and Charles Schwab. He began his career as a market maker on the floor of the Chicago Board Options Exchange.

“Cboe has long been recognized as a global leader in derivatives, known for pioneering many first-of-their-kind products that have transformed financial markets and opened new trading opportunities for investors,” said Kinahan. “I’m excited to build on that legacy and work with the Cboe team to deliver the next generation of innovative solutions that meet the evolving needs of today’s retail traders.”

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