Axi Releases New Marketing Campaign Featuring Manchester City Stars

By Staff Writer

27th Nov 2025

Brokers

Brokers

• Axi launches More Than campaign featuring Manchester City stars Aké, Bobb, and Marmoush.
• The campaign highlights values of ambition, innovation and passion shared between Axi and Man City.
• Axi continues to strengthen its football partnerships, including deals with Girona FC, EC Bahia, and Brand Ambassador John Stones.

Online CFD broker Axi has rolled out a new brand campaign titled More Than, featuring Manchester City footballers Nathan Aké, Oscar Bobb and Omar Marmoush.

The campaign is designed to reflect shared values between the broker and the football club, emphasizing ambition and innovation beyond success alone.

Hannah Hill, Head of Brand and Sponsorship at Axi, commented on the campaign’s message:

“Since partnering with Man City since 2020, these years have been nothing short of extraordinary both for the club and Axi. Man City are more than a football club, and Axi is more than a broker. We’re both driven by more than success; we’re powered by ambition, innovation, and passion. Being More Than is our way of life – and our new campaign brings it to life.”

Axi has been Manchester City’s Official Online Trading Partner since 2020, producing various content and marketing activations to strengthen brand visibility. Last season, the firm launched its Four Years campaign to mark the anniversary of its collaboration with the club.

Beyond Manchester City, Axi has expanded its football sponsorship footprint. It serves as the Official LATAM Online Trading Partner of Girona FC in Spain’s LaLiga and of Brazil’s Esporte Clube Bahia.

In 2023, Axi also appointed England international John Stones as its Brand Ambassador, a partnership that has recently been renewed.

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