NAGA Unveils ‘Super App’ to Fuse Payments, Trading and Banking

By Staff Writer

23rd Sep 2025

Brokers

Brokers

Key Takeaways

• NAGA will launch NAGA ONE, its new all-in-one financial app in Q4 2025.

• The platform will combine payments, trading, investing and eventually crypto services under one roof.

• The move follows NAGA’s 2024 merger with CAPEX.com, creating a stronger global footprint.

Hamburg-based fintech NAGA Group is stepping up its game with the announcement of NAGA ONE, a new all-in-one financial platform that brings together payments, trading and banking in a single app. Scheduled for release later this year, the platform will replace NAGA Pay and marks a major shift in the company’s strategy as it positions itself against the growing wave of “super apps.”

The first version of NAGA ONE will focus on payments offering personal IBAN accounts, physical and virtual debit cards, peer-to-peer transfers and instant funding of trading accounts. A crypto wallet, spot exchange, and staking services are expected in future updates, reflecting the group’s ambitions to broaden its reach into digital assets.

From SwipeStox to Super App

NAGA’s journey began back in 2015 with SwipeStox, a social trading app often described as a “Tinder for traders.” After a high-profile IPO in Frankfurt in 2017 and the launch of its own cryptocurrency, NAGA Coin, the company expanded into payments with NAGA Pay and later into crypto with NAGAX.

Momentum accelerated in 2024 when NAGA merged with CAPEX.com’s parent company, Key Way Group, bringing in over 1.5 million users across more than 100 countries. CAPEX founder Octavian Pătrașcu took over as CEO, projecting cost synergies of €9 million a year and setting the stage for NAGA ONE’s rollout.

The CEO’s Vision

“We’re not just launching another financial app,” said Octavian Pătrașcu, CEO of NAGA Group. “We are delivering on our vision of a truly unified platform where payments, trading, and investing come together seamlessly.”

The app is being built with a modular approach, meaning features like multi-currency accounts, rewards programs, and even expanded crypto offerings can be added over time to increase the app’s capabilities.

The Fintech Race Intensifies

NAGA ONE launches into a crowded race. Fintech rivals including Coinbase and Robinhood have announced their own “super app” ambitions, aiming to become banking replacements rather than just trading platforms. In Asia, apps like WeChat and Grab already proved the model works, giving NAGA plenty of inspiration to draw from.

At the same time, NAGA is also expanding its AI-driven tools. Market insights are already available via AI-powered agents on the NAGA Feed, and by 2026 the company plans to roll out a “Trading Super Assistant” that guides users through onboarding, research and execution.

Despite the bold announcement, NAGA’s shares remained flat at €0.65 on Tuesday, far below their pandemic-era highs. That serves as a reminder that execution will be key if the super app is to win over investors and customers alike.

Share this article!