By Staff Writer
Robinhood is launching Robinhood Social, a built-in social media network for traders.
Users can only post alongside verified trades, adding transparency to trading discussions.
CEO Vlad Tenev calls Robinhood a “financial superapp” as new features roll out.
Robinhood is taking on Reddit and X with the launch of its own in-app social network, Robinhood Social, giving traders a new way to share ideas, showcase trades and follow others in the community.
The platform, set to roll out early next year to select users before a wider release, looks a bit like a cross between X and Venmo feeds. But to post, you have to include a trade. That proof of transaction is built into the design, ensuring posts are backed by actual market activity rather than speculation.
Each profile will also display year-to-date returns, adding another layer of transparency. Robinhood says the goal is to cut through the noise of social investing platforms like Reddit, where hype and misinformation dominate.
Robinhood CEO Vlad Tenev positioned the move as a big step in the company’s evolution:
“Robinhood is no longer just where you trade – it’s your financial superapp.”
With Robinhood Social, users will be able to follow other traders, engage with commentary, and even track avatars that mimic the disclosed trades of public figures like politicians and tech executives. While Nancy Pelosi or Mark Zuckerberg aren’t actually posting, their publicly filed trades can be mirrored on the platform through automated avatars, giving users a way to follow big moves.
Additional to community features, Robinhood is expanding its product suite. Updates include:
AI-powered chart building via Robinhood Cortex
Short-selling capabilities
Overnight index options
Trading for more than 40 CME futures contracts
The company also confirmed it will integrate Cortex to help users design custom indicators and scans, which has been a highly requested feature among active traders.
Swaroon Sridhar, lead product manager for Cortex, said the demand was stronger than expected:
“Last year when we launched Legend, we had a lot of folks at the events asking when we could add custom indicators… Some people said they wouldn’t even use the platform until they could have their custom indicators. So we realized we needed to support that if we wanted to win that audience.”
Robinhood Social could dramatically reshape how retail traders rally around trade ideas. Reddit’s meme stock phenomenon showed how much influence unverified chatter can have. With built-in verification, Robinhood may create a more powerful (and potentially riskier) channel for collective trading movements.
Executives also hinted at future use cases beyond peer-to-peer engagement. Earnings calls from companies like Nvidia could eventually be streamed live on the platform, turning Robinhood Social into a hub for investor relations and corporate announcements.
