By Staff Writer
Online trading platform, IQ Option has announced a new multi-series partnership with United Autosports, the UK-based endurance racing team that also serves as a racing partner of McLaren Automotive.
The deal names IQ Option as both the Official Racing Partner and Official Online Trading Partner of United Autosports, setting the stage for a campaign that blends the worlds of motorsport and trading.
The partnership was brokered by SportQuake, a global sports marketing agency known for connecting brands with elite sports properties including Arsenal, Manchester City, and Formula 1.
At the heart of the collaboration is IQ Option’s new campaign: One Track, Millions of Strategies. The message draws parallels between racing and trading — two arenas where success depends on strategy, adaptability and sharp decision-making under pressure.
As IQ Option explained:
“Endurance racing is the art of navigating countless scenarios and proving that victories are earned not by speed alone, but by strategy. United Autosports have demonstrated this time and again with their successes over long distances, driving the high-velocity McLaren cars. The same is true in trading: millions of strategies, millions of styles. There is no single right path — there is your path. That is why our partnership with United Autosports is more than sponsorship. It is a shared philosophy and a belief in the power of choice.”
Founded in 2009 by Zak Brown, CEO of McLaren Racing, and Richard Dean, former driver and Le Mans winner, United Autosports has become one of endurance racing’s standout names. The Yorkshire-based team has celebrated landmark achievements:
Two-time winners of the 24 Hours of Le Mans (2020 & 2024, LMP2 category)
Winners of the Rolex 24 at Daytona (2025, LMP2 category)
FIA World Endurance Champions (2020)
European Le Mans Series champions in LMP2 (2020) and LMP3 (2016, 2017 & 2020)
Asian Le Mans Series champions in LMP2 (2018/19) and LMP3 (2021)
Reflecting on the team’s journey, Richard Dean, CEO and Team Principal of United Autosports, said:
“When Zak Brown and I founded United Autosports over fifteen years ago, we knew that success in endurance racing requires more than just speed — it takes reliability, strategy, and the right people to execute.
Making the right choices in these areas has driven us forward. IQ Option has built its success on similar principles, which is why they are such a natural fit to partner with us.”
The deal was facilitated by SportQuake, whose Global Partnerships Director, George Isherwood, said the collaboration came together at just the right time:
“Not only do they share their papaya colours, but also a shared goal for innovation and excellence. We have some great plans for the term, and we are really excited to bring them to life.”
The partnership will debut at the FIA World Endurance Championship in Bahrain (November 2025) and extend across the Asian Le Mans Series (2025–2026), the European Le Mans Series (2026), and the 24 Hours of Le Mans (2026).
IQ Option branding will feature on United Autosports’ cars throughout the season, but the collaboration goes far beyond visibility. Planned initiatives include:
Exclusive Rewards & Experiences – co-branded merchandise, VIP passes, garage tours, and behind-the-scenes access.
Interactive Campaigns – promotions and tournaments that merge the strategy of trading with the thrill of racing.
Events & Networking – activations that connect traders, partners, and motorsport fans worldwide.
