By Staff Writer
Equiti becomes Founding Partner and Official Digital Wealth Partner of Dubai Basketball for the next three seasons.
The partnership will see Equiti’s branding featured on jerseys, courtside at Coca-Cola Arena and across digital platforms.
Both brands highlight shared values of innovation, ambition and performance.
Globally recognised fintech brand Equiti has partnered with Dubai’s first-ever home sports franchise, Dubai Basketball, with the group serving as the team’s Founding Partner and Official Digital Wealth Partner for the next three seasons.
As part of the partnership, Equiti will feature prominently on official jerseys and courtside at the Coca-Cola Arena, the home of Dubai Basketball, for all home games, while engaging with fans across the team’s digital platforms.
Since their debut in 2024, Dubai Basketball has been rewriting the playbook – storming the ABA League and becoming the first club from the region to compete in the EuroLeague. Their fearless ambition mirrors Equiti’s own journey on many levels, reflecting a shared commitment to Dubai, to teamwork and discipline, and to pushing performance to its highest level.
The excitement continued as onlookers went head-to-head in the fast-paced ‘30-Second Basket Challenge,’ competing for limited edition prizes awarded to the top scorers.
“Innovation spikes when ambition meets discipline, and both Equiti and Dubai Basketball prove that the limits of performance can be reinvented,” said Iskandar Najjar, Equiti Group CEO & Co-founder. “This partnership goes beyond the court – it reflects our shared commitment to showcasing Dubai’s talent on a global stage, challenging convention, creating opportunities and setting a blueprint for the next era of success.” “Together, we’re excited to empower athletes, fans, and clients to push boundaries, excel in performance, and create powerful, positive impact both on and off the court.”
“Our partnership with Equiti expands the boundaries of what we thought we could bring to our fans – collaborating with such a successful home-grown brand, we really are bringing the world to Dubai. Together with Equiti, we want to create moments that capture the energy of Dubai, bringing basketball to the city and showing our fans that they are at the heart of everything we do,” added Nick Oakley, Co-Chief Executive Officer of Dubai Basketball.
Both organisations are built on a foundation of innovation, precision, and high-performance execution, whether on the court or in global financial markets, reflecting a shared commitment to excellence, agility and intelligence.
The collaboration reflects how both brands are carrying Dubai’s name into arenas worldwide across platforms that support and activate communities – in sport, technology and in finance.
Read the full press release here.
