By Staff Writer
Inter Milan has just added a big name to its growing list of partners, signing a regional sponsorship deal with FX and CFD broker Ultima Markets. The move is part of the club’s wider push to strengthen its brand in Asia, where Inter already enjoys a massive following.
Under the agreement, Ultima Markets becomes an “Official Regional Partner” of Inter in Asia. Instead of just having its logo plastered around the stadium, the deal will focus on co-branded digital campaigns, interactive fan experiences, and fresh engagement projects designed to connect with the club’s estimated 295 million supporters across the region.
Speaking about the deal, Inter’s chief revenue officer Giorgio Ricci said that Ultima Markets reflects the same ambitious and forward-looking mindset as the football club itself. “This partnership is an important step in strengthening our presence in Asia, where our fan base is among the largest in the world. Thanks to this agreement, we’ll be able to engage our fans through innovative and dynamic initiatives,” Ricci said.
Ultima’s chief strategy officer, Gareth Derbyshire, highlighted that the collaboration is about much more than just visibility. “Football inspires millions with its dedication, teamwork and precision. These are the same values we live by at Ultima Markets, guiding how we empower traders every day. Working with Inter allows us to go beyond brand exposure and create genuine connections with fans, blending the passion of the game with financial empowerment,” he said.
This deal comes at a time of change for Inter Milan. The club is now under the ownership of Oaktree Capital, which took control in 2024 after previous majority shareholder Suning defaulted on a loan repayment. Oaktree has made it clear that boosting revenues and keeping costs under control are top priorities. Targeted regional sponsorships, like the one with Ultima Markets, offer a way to grow commercial income without tampering with major global deals such as front-of-shirt sponsorships.
For Ultima, the partnership is equally strategic. Founded in 2016, the broker has been expanding beyond its core Asian base and recently secured a licence from the UK’s Financial Conduct Authority. A key step towards establishing credibility in stricter, tier-one regulatory markets. With hundreds of CFD products on offer and an eye on global growth, the tie-up with Inter provides the kind of brand visibility and trust-building that’s hard to buy elsewhere.
Unlike old-school sponsorships that relied on logos and perimeter branding, this partnership will lean heavily into the digital space, with plans for unique content rollouts, fan engagement initiatives, and even educational campaigns. Both sides have hinted that the first wave of activations will go live later this season, with a particular focus on Inter’s passionate fan communities across Asia.
